MY WORK

Design & Creative Direction

I have worked in an array of design environments: large established companies, start-ups, agency, in-house and as a freelancer. This has given me a strong foundation in branding, visual systems, and creative problem-solving across both print and digital media.

view resume

Creative Director

Indigo Books & Music (Head Office)

2014-2019

I led the digital creative and design strategy across seasonal campaigns and daily content—including web, email, app, social media, digital ads, and UI/UX—working closely with marketing, merchandising, and tech teams to ensure alignment with business goals, product launches, and brand strategy. Managing a 12-person creative team, I focused on fostering collaboration and innovation in a fast-paced environment. Additionally, I played a key role in evolving the brand through design thinking, enhancing creative quality, and strengthening its digital presence.

TEAM credits

Tomo Kato
Lisa Millar
Heidi Barrett
Grainne McCarthy
Claudia Rico
Katerina Slinkina
‍

Art Director

Canadian Broadcasting Company

2011-2014

I was responsibile for the creative vision and art direction for brand storytelling and marketing campaigns across the network’s diverse properties, including television, radio, CBC Kids, and CBC News. I collaborated closely with producers, developers, and content strategists to create designs that aligned with CBC’s mandate and visual identity. Throughout, I maintained brand consistency while adapting creative assets to suit various formats and audience segments.

TEAM credits

Alan Chan
Eric Vanderkooi
Joey Bruni
Edgar Pineas
Peter Ignatiou
Andrew Douglas

Art Director

Havas Montreal

2007-2011

Conception and design of both print and web graphics. Focused on font-end UI and UX design, working with development team to ensure technical feasibility and proper implementation. Clients Included: Rogers, The United Nations, BioK+, Board of Trade for Metropolitan Montréal, The Québec MBA Association, Plan B, SAQ (Québec Liquor Commission), Cascades.

TEAM credits

Jan-Nicolas Vanderveeken
Joe Blauer
Maria Rehakova
Marie-Claude Landry
‍
‍